When the media latches onto something that they can make a big deal out of such as the swine flue even though way more people die of the regular flue every year than the swine flue. Other examples include the SARS disease and anything that is made up to be much more important or serious than it really is.
Dude 1-"God dude there is a total media boner going on about the swine flue right now."
Dude 2-"Ya no kidding as long as you don't live in a box and can go to the doctor your going to be fine."
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