Moon Mission

When an executive officer of a publicly traded company YOLOs (see definition) their company's treasury into volatile assets in the hopes that said asset will go to the moon (see definition).

Not to be confused with Mars Mission (see definition) where a publicly traded company goes into debt for their treasury YOLO (see definition).

Oh my goodness, Michael Saylor bought even more Bitcoin (BTC) while it's going down! MicroStrategy (MSTR) is going on a Moon Mission!