moral character

A quantification of one's moral standards and moral values, and the lengths to which one will go to uphold them in daily life.

If you expect high moral standards of others but don't live by themself, your moral character is useless.

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personal moral character

a huge Johnson

14 percent of likely voters think that the phrase "has a strong personal moral character" describes Anthony Weiner at least a good amount.

"Look at that dude, I bet he has strong 'personal moral character' if you know what i mean"