1.The act of standing up to look at your cell phone, thus making you look ridiculous.
2.Checking your cell phone when a similar sounding phone tones in the vicinity. Generally, this act is attributed to Nextel phone users because all Nextels sound the same for the walkie-talkie feature, you know? the whole reason you bought the outrageously priced phone and confusing service contract.
Nextel phone:"BEEP BEEP"
Every Nextel owner in the room:"Is that you?"
Thusly, everyone does the nextel shuffle to check their phones.