nutritional doublethink

The simultaneous acceptance of two contradictory beliefs about a food.

The term nutritional doublethink is derived from George Orwell’s book, 1984. In 1984, the ruling party encouraged doublethink, defined as the ability to simultaneously hold two contradictory thoughts in one's head without recognizing the contradiction. We can apply the concept of doublethink to nutrition.

Cookies and cream low-fat yogurt is an example of nutritional doublethink. Low-fat yogurt implies healthy, but inherently we know cookies are unhealthy. By accepting the food as both unhealthy and healthy, we are holding two contradictory concepts about a food in our head, without recognizing the contradiction.