A retarded version of fo' shizzle my nizzle.
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It's off the hook for sure, dog! (literal translation)
Means: It's great stuff, my friend!
In the Girls Gone Wild commercial, Snoop says, wrt his "Doggy Style" GGW video:
It's off the hizzle fo shizzle, dizzle!
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Its so awsome Im not even playin!
Man that cd is off the hizzle fo shizzle, dizzle
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