A version of playboy for the simpsons.
Did you see Milhouse with a play dude on the simpsons?
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Along the lines of "playing dead", but the dude version. This is a tactic men (or even women) use when their girl(boy)friends or wives(husbands) are talking and they want to pretend not to hear what they are saying so that they don't have to address or acknowledge their wants and/or needs.
I think your boyfriend hears you when you complain about all the gas you waste driving to and from his house every day. I think he knows you want to move in with him, he's just playing dude.