Pop-culture technology - wearables, drones, robots, social media, apps, mobile phones etc. As opposed to traditional technology - servers, end-user computing, networking devices etc.
Person #1: "Have you heard the latest? Facebook paid 800 squillion dollars to buy a virtual reality headset business and a messaging app."
Person #2: "All that pop-tech nonsense gives me the shits. Have you seen the latest Hitachi storage attached network?"
Tumbleweeds.