I term commonly used by kayakers that kiss enough ass to receive free product from a company and in return must show pictures of themselves using said product to help sell said product to the public.
Being Pro Staff doesn't make you a good fisherman, it makes you an annoying salesperson.
I landed 3 small redfish today out of my awesome kayak and I couldn't have done it without my durable paddle, comfortable seat, colorful T-shirt, and the same colored lures but different name. Thanks for putting me on your Pro Staff!
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