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1. When you make a huge change to something like a website or a service and everybody get's used to how it works, but you immediately change it again.
2. A short way to describe what a website might have done in a mass update.
Oh sorry I didn't see your E-Mail. My E-mail provider had to "Pull a Facebook" with the inbox and I'm trying to learn how to use my inbox again.
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Getting people to enter lots of information into your service with no awareness of a future in which each edit, rather than just the end profile, will be revealed, and then launching a feature that reveals each little edit the person has ever made.
Similar to pulling the rug out from under your software's users, or violating expectations you've created.
"Don't take all of his myspace photos and put them on the homepage. That's like pulling a facebook."
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Ruining your product trying to catch up with a quickly rising competitor, constant updates that don't actually improve anything, risking integrity and original goals out of fear of becoming obsolete
Man, Mozilla is really pulling a facebook with all the useless updates since Firefox 4.
Yeah, they're only making it easier for Google to swoop up all of their users with Chrome
(of corporations) profiting from the slow destruction of society by facilitating toxic echo chambers.
(of people) Locking your keys in your own car, home, computer, etc
1. Fox News really pulled a Facebook by telling its viewers to not get vaccinated.
2. I had to call a locksmith today, because I pulled a Facebook. I was really embarrassed to have to explain I locked my keys in my own house.