to apply make-up to the face. to get "dolled up."
I'm going to put my face on before the big party tonight.
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Boy: What is taking so long? We have to be there in 10 minutes.
Girl: Why don't you calm the fuck down! I'm putting my face on.
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To show up and make people feel like you want to be there, especially when you don't.
To put on a face.
It can mean 'to schmooze' in certain contexts.
I don't really want to go to this party, but I feel like I need to at least put face for an hour.
We're taking the clients out to dinner to put face and make them trust us.