A social media post worded in such a way as to encourage the reader to copy/paste the same message to their own feed. It will often (but not always) use an emotional theme to trigger a feeling of guilt in the reader in order to facilitate its underlying purpose to rapidly spread using a pyramid structure.
Example of a pyramid message:
Everyone says: "If you need anything, don't hesitate, I'll be there for you ". I'm going to make a bet, without being pessimistic, that out of my family and friends less than 7 will take the time to put this on their wall to help raise awareness of mental health difficulties.
So surprise me and prove me wrong!!! 🌻💛