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rep era (n.) is short for "reputation era", and is coined from the period of time when singer-songwriter Taylor Swift teased and dropped her sixth studio LP "reputation". during Taylor Swift's rep era, she cleared out all of her social media, disappeared from the media and the public eye, and created a dark and edgy persona for herself during the album cycle of 'reputation'. there are multiple reasons for Taylor to introduce her rep era, but mainly it is because of the destruction of her public image (her reputation).
nowadays, 'rep era' is used as a slang term -- specially in Stan Twitter -- where either (1) a popular celebrity clears their social media and disappears from the focus of the media; (2) a popular artist is expected to drop a project (i.e. single, EP, LP) with a dark and edgy theme; or (3) a person (doesn't have to be a celebrity) is getting cancellations and backlash for something controversial or questionable that they did or said.
(definition 1)
Person A: OMG WTHHH popular celebrity JUST DELETED ALL THEIR PICS OF THEIR PARTNER ON THEIR INSTAGRAM WTF WHAT'S HAPPENING DSGOEHGIOOEG
Person B: omggg their rep era is coming purrr
(definition 2)
Person A: hey bestie i heard mainstream artist has a new album coming soon ...
Person B: yeah i think they're coming for a dark edgy look this era
Person A: this is gonna be their rep era me thinks
(definition 3)
Person A: bestie im getting cancelled on twitter HELP
Person B: deserved, ur gonna have ur rep era lmao
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literal: derived from Taylor Swift’s most notable album (or commonly referred to as an era by her fans) in which she sheds her good-girl image and takes on an alter ego of an unexpected, darker, more vengeful version of herself. the album is rooted in irony and mockery of the people who dragged her name through mud.
figuratively/stan usage: although it is commonly referred to as when a person has a comeback with vengeance and to mock those that have hurt them, it is more deeply understood through her fan base as one of her most romantic pieces of art, because although the album’s setting is a dark place in life, the stories of this album detail of love that cannot be broken by status or superficial things. it is a romance that lifts her from the dead as she “once was poison ivy”, and she grows into a “daisy”.
someone who is said to be in their “rep era” is completely aware of bullshit and clowns and is not only coming back for vengeance, but gives absolutely zero fucks about it, because they probably have the love of their life waiting for them if they “strike out and crawl home”.
person one: rebecca is acting weird, do you think she is mad we called her a hoe?
person two: i hope she isn’t in her reputation era (rep era), she has my nudes
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