rhetorical hyperinflation

The rapid and out-of-control increase in the face value of words used, accompanied by an equal or greater decrease in the real value of those words.

(In 1998 baseline value): "This sausage roll is a bit dry."

(In 2007 after 692% (approx) rhetorical hyperinflation): "This sausage roll - El Rodillo de la Diablo - is a desert of pastry which has sucked my moisture, my bodily essence, indeed my living soul into its dry, barren abyss. Cough."

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