save the Texas prairie chicken

What a button worn by Michael Nesmith in the late 1960s show “The Monkees” reads. This phrase is told to Micky Dolenz after he asks what is on Nesmith’s button.

Mike : Hey, that’s a groovy button, what does it say?
Micky : “Love is the ultimate trip.”
Mike : That’s a nice thought.
Micky : That’s a groovy button, what does it say?
Mike : “Save the Texas prairie chicken.”