Though intended to mean 'comfortable,' looking deeper into the phrase makes anyone who says it sound like a retard. Bugs (insects) are exoskeleton based; they have rough, spiny, or hard shells, and implying that you are comfortable when being coated in spiny shells just seems straight up stupid.
Thanks, Mom! I'm snug as a bug!
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When someone gets in a very confortable and safe position or place.
usually used to define in a funny way when the kid feels great laying in a bed to sleep.
little Annie is in bed, she's snug as a bug in a rug.
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Genus snugus, species bugus. In the family of fine girls. A girl that loves to snuggle up to you in bed.
"So what's your new girlfriend like?"
"Total snug bug."
"Good night handsome."
"Good night snug bug."