the button editors (editor) click when they are not sure whether to choose publish or do not publish.
on the definition of alaskan firedragon that was pretty vague, i had to click the not sure button.
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When you are absolutely sure of something but must exclaim that its diffidently true and accurate.
A button is always sure of itself. It's either pressed or not, buttoned up or not, clasped or unclasped.
CFO: Are you sure that the competitive analysis shows that we are outperforming our competitor?
Finance manager: Sure as buttons. The reports are as accurate as can be.