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Describing the process by which a company adopts less than popular products or advertising and then sees their market share rapidly decline.
With the success of the Bud Light boycott, companies now fear The Bud Light Effect hitting them if they adopt woke policies or sell woke products.
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An effect in which a company goes woke, upsetting much of its consumers, gets boycotted, and loses tons of money.
After putting a lot of gay-pride themed merchandise in their store, Target experienced The Bud Light Effect
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