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When people who enjoy a certain piece of media are targeted and harassed for enjoying it. Often due to the creator or someone involved in said media being problematic in some shape or form (Racist, homophobic, ableist, etc). Enjoyers of a fandom usually don’t follow the same beliefs as the problematic person, and if they do, then that is a different issue.
Often the harassment comes from members of a far worse community. Attackers in the Danganronpa Effect often refuse to listen to reason due to their hatred for the series.
Hater A : Ew, Genshin. Don’t you know how little representation they have?
Enjoyer B : Oh, well actually it has a lot of representation of asian regions!
Hater A : Well, there’s not many black people
Enjoyer B : I mean that’s kind of to be expected, there’s not a lot of black people. In the entirety of china, about %00.04 percent of people are African.
Hater A : Well, one of the voice actors was a pedo!
Enjoyer B : If one pedophile barely being a part of something is too much for you, I worry for you trying to buy a house in a neighborhood that’s never had someone bad in it. Your argument is practically the Danganronpa effect in action.
The effect that occurs when wearing a skin from the Danganronpa Crossover in Identity V, in which the wearer instantly becomes 40% worse at the game and the particular character they are playing.
"Oh, I just got Kokichi Ouma!" "Don't use that skin, you'll get the Danganronpa Effect!"