The Ross Gellar Conundrum

When an unsuspecting victim in a group of friends falls in to the bottomless pit of everyone calling them "Ross Gellar" for the rest of their life.

"I guess all my friends call me 'Ross Gellar' now. I don't really like it, but in their defense I never did try to make them stop."

"I am SO not Ross Gellar. How did you even come up with that? It doesn't make any sense and is, like, quite frankly so far off it's sad..."
"That's so Ross, bro."
"Oh my god, can't you see you are only saying that because of the Ross Gellar Conundrum?!"