the force is female

A slogan by Nike, invented circa 2017-2018, to promote a then-new line of women's high-top shoes. Contrary to disturbingly popular belief, it has absolutely nothing to do with the popular "Star Wars" multimedia franchise, nor was it ever spoken by Lucasfilm president Kathleen Kennedy in the context of Star Wars.

Sane person: Okay, what are you having a row about now?
Angry asshole: It's Kathleen Kennedy and her "the force is female" agenda!
Sane person: Oh for the love of God, that was a slogan for fucking shoes! Get over it already, it's been 7 years!
Angry asshole: NO! I HAVE to hate Kennedy or I'll literally die!
Sane person: You're hopeless.