The Narrative Effect

The effect strong narrative, either books, movies or television can have on the mood and attitude for some consumers. Akin to using music to psych up yourself before an occasion yet more subtle in its effect. Known to influence tone of speech, walk or general demeanor.

It was the tone of the piece, you know the narrative effect, that made him quiet for days. It was the most profound change I'd ever seen in him. It like really touched him deeply.

She started walking tall, like she was unstoppable, after watching Wonder Woman. Like she was imbued with the spirit of the film. It was definitely the narrative effect.