throwing for content

When a person, namely an influencer, streamer, or content creator, intentionally performs poorly in whatever they do for the sake of a few extra clicks, likes, comments, follows, & subscriptions, no matter how good or bad the outcomes of said decisions might be.

Person A: "Did you see what our team mate was doing that match?"
Person B: "Yeah, our streamer team mate who failed to push the payload the entire match? They're always throwing for content. We don't matter as long as they get some extra cash in their pocket."