To pull a Marta

To pull a Marta means to leave someone on read for 10+ hours while leaving the other person in total dispair. The term had it's origin in a romantic context but is also commonly used among friends.

exemple of "to pull a Marta" in a conversation:
person 1: wow I'm so sorry, i overslept and forgot to reply to you...

person 2: yeah and you left me on read, you pulled a Marta on me, how dare you!