visual influence

The process of utilizing elements of a story that are seen to evoke emotion and connection. It is a trend that is dominating social media that features stylized content creation by unique individuals. It is based on the concept of showing instead of telling a story. This is driven by the understanding that visual aspects of communication are the most effective due to a decrease in attention span.

The top rated vloggers on Youtube have been recognized for having the most visual influence in media.