An opportunity. Most commonly used in skiing and snowboarding, though is also can be used in describing a person.
Jeff came by a want ad and took off to jump the cliff.
Lauren saw a want ad and scored his phone number when her friend went to the bathroom.
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Back in the day before the internet, want ads were what people posted in the local newspaper. Ads people paid to post looking for work, looking for a roommate, dating or selling their belongings.
Back in 1985 I posted in the want ads in my local newspaper SWM(single white male) looking for a hot SWF(single white female) for a good time. Call Rico suave 213-867-5309. You won't be disappointed!!