worked into a shoot

Verb. To play along with a storyline or setup of any kind to the point where real life drama is intertwined with it, drastically changing the plans, and creating real animosity between pro-wrestlers.

Hulk Hogan caused himself to be worked into a shoot when he forced the original 3 match feud with Shawn Michaels, with Hogan winning 2 of 3, into a single match feud, which caused real backstage drama between he and Shawn.