A term used by those that are usually in deep shit, or leach off of another entities reputation. This is done by piggy backing off of another entity with a good reputation, so it falsely communicates a sense of "we know what we are doing."
FDA: We issued a letter to Whole Foods saying they f*cked up and mislabeled their food and it made a lot of people with allergies sick.
AMAZON: we're working closely with the FDA to get our shit together.