you are cheeks

It means that you are not very good at what you do

" You are cheeks! "

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hit you in your cheeks

It is an expression used in the, "if it hit you", manner. As in something you currently do not realize or experience. It literally means if something bluntly hit you in your butt/ass cheeks.

"You wouldn't know loyalty if it hit you in your cheeks, homie." - Quote or similar quote to a line said by Carl Johnson to Ryder in GTA: SA