whitewash

A term that now has also come to refer to the entertainment industry's attempt at making ethnic characters more appealing to the white, money-spending masses by making exotic characters less ethnic and more "white."

Isn't Chun Li supposed to be 100% Chinese? Why did Hollywood totally whitewash her and cast a half-asian actress to play her in that horrible new Street Fighter movie??

Thanks to commercial whitewashing, every token "black" girl on tv has become a light skinned black girl. This does not bode well for dark skinned black actresses.