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A method of gaining customers or attracting attention by accentuating a certain trait/quality.
Many Southern car dealerships use honesty as a gimmick, insisting that they are "not one of those big-city dealerships".
noun
a trick or device intended to attract attention, publicity, or business.
synonyms: publicity stunt, contrivance, scheme, stratagem, ploy; informal shtick
The local bike shops held night rides a reliable gimmick to attract new business.
a special feature for the sake of having a special feature
The SIXAXIS controller is a gimmick
n. 1. A shiny seductive finish applied to a big pile of bull shit.2.A ploy geared to make you believe something of an untrue nature.
The Glazzel from Tony is one big freaking Gimmick.
In professional wrestling, a distinctive, sometimes stereotypical persona that a wrestler will take on to make him or her more interesting to the public, in either a positive or negative fashion.
In life, a distinctive, sometimes stereotypical persona that a person will take on to make him or herself more interesting to the public, in either a positive or negative fashion.
The Undertaker's gimmick is that of a 'dead man' with mystical powers, a long trench coat and an ominous, dark appearance.
That girl's gimmick is that of a trendy new york city bitch who describes herself on facebook in one or two word sentences, wears scarves year round, listens to bands you wouldn't expect her to listen to, and pretends to like tea and cupcakes more than she actually fucking does.
G-berg and Georgie let their gimmicks go rotten / So they died of hepatitis in upper Manhattan (Jim Carroll)