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when something goes so far in one direction or goes to an extreme, that it reverts to the opposite end like in the game pac man.
an example of the pac man effect would be if...
the comedy movie was so horrible, that jen and thomas were loling at the horrible quality and plot through out the whole thing.
when john's car got stolen, he was so emensely angry, he acheived a zen like out look as extreme appathy consumed him.
When a piece of media is popular and widely liked, but fails to ever be someone's favorite.
"Pacman is such a Pac Effect game. I've never heard anyone call it their favorite game."