The PirateSoftware Effect

The effect in which a generally unpopular public figure disagrees with an idea. Thus detractors of said figure then start supporting or looking into the idea. Essentially someone who you think is so backwards to your own way of thinking, that anything they oppose, you will likely align with.

The petition would of never passed 1 million signatures if PirateSoftware didn't criticize it. Everyone thinks he's so stupid that the petition must be a noble cause! "The PirateSoftware effect" has been born