social CRM

CRM (customer relationship management)

1.) integration of socialytics (social analytics) into customer relationship management software

2.) CRM software that incorporates socialytics aggregators for users to optimize their existing and potential customer relationships on a social media platform
Such optimizing can include: establishing new communication vehicles with existing & potential customers; creating customer loyalty; better understanding customers to improve service interaction and product development; brand recognition; advertising opportunities; increased sales; creation of online demographics; and increased search engine optimization.

I can follow my customer's eating & shopping trends thru review sites by using my social CRM software.

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socialytics

noun (so-shel-lit-iks)

1.) an aggregate analysis of online social media user data

2.) a software business too used to analyze online user’s social behaviors and interests to optimize social media campaigns. Optimizing can include: establishing a new communication vehicle with existing & new customers; creating customer loyalty; better understanding your customer to improve service interaction and product development; brand recognition; advertising opportunities, increased sales, creation of online demographics; and increasing search engine optimization.

also called: social analytics

My business was able to recommend new products for my existing customers using the data from our socialytics.

Our social media campaign shows measurable results through our socialytics reports.

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