ONGAKU

On-ga-ku translates to the joy of music, it's also a brand with a Kitsune known as a nine tails fox monster or yokai, as its branding mascot for its logo. Ongaku is a Japanese inspired Rave and streetwear brand that represents love, unity, freedom that is celebrated through the joy of music (ongaku)

The word ONGAKU is also a term/chant used to show excitement similar to “cheeehoo” and “Fuck yeah!” said by ravers.

ONGAKU emphasises on PLUR culture in the rave scene by supporting the rave community and the wonderful people who make the community a reality to bring everyone together again over “the joy of music”.

In a sentence:

“Yo fam, isn’t it so iconic that everyone comes together literally because of ONGAKU?”

As a chant:

“ONGAKU!!!”