1. A mistake made by Manchester United or one of its players
2. A reason for Manchester United to do something stupid or produce an embarrassing result
3. Confusing, unsuccessful tactics of Manchester United's managers
"why is Maguire still our captain? why is he still playing every week?"
"Don't worry, it's part of the Manchester United Masterplan"
"We lost to Brighton and Liverpool 4-0"
"We're sandbagging. It's all part of the great Manchester United Masterplan"
"We didn't finish in the top 4. Why do we have to have to see Ronaldo play on Thursday nights?"
"We didn't finish top 4 because we want to win an easier trophy in the form of Europa league, so we can end our 6 year trophy drought. See, it's all part of the Manchester United Masterplan"