Advertising and messaging designed to pander to fragile male egos.
You see that new ad on TV? It's like, "Is ordinary toilet paper not cutting it? Try Ass Scraps Shit Shingles!! Designed to take the punishment that a real man's anus delivers on the daily. This ain't the lavender-scented butt paper your grandma buys!! Now with smokey bacon flavor!" Total mandering.
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