Bud Light

When a large company has a marketing campaign completely backfire which causes the company to lose a lot of money and standing in the public.

This usually happens when a company tries to virtue signal, alienating the long-time supporters of the company who realize that the company cares more about pandering to an extremely small group of people than it does about the financial support of its regular customers. In these instances, the company loses a large percent of their market share to other companies that decided against taking a ridiculous stance on a topic du jour.

Guy 1- Hey, did you see Target's new product line and add campaign?
Guy 2- Yeah, my wife told me that she's not going to shop there any more. Looks like Target just pulled a Bud Light!

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