To make things more intense, exciting, or interesting.
(Phrase first used by Emril Lagasse while cooking.)
Now refers to a song in the Team Starkid Production Starship.
Emril: Let's kick it up a notch! *adds a bunch of spices*
Pincher: "So hereâs the choice, Bug! You can go on leading your meaningless existence Or you can take everything youâve ever wanted...Well, Bug? Whaddya say?"
Bug: "I....I... I think Iâll kick it up a notch!
I donât care about the Queen or the hive!"
Pincher: "Thatâs the spirit! Kick em all straight in the crotch!"
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