A fast food brand hamburger that's so unhealthy for the consumer, it makes regular hamburgers appear healthier.
A burger that is lacking in any form of vegetable, fruit, or otherwise "healthy" topping.
I ordered a hamburger with only bacon and cheese on it, because I'm really hungry for a junk food burger tonight.
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Much like calling a moron "Einstein", "Like Hitchcock" is used towards a film, from average to poor quality, when comparing it to a film of even worse quality. Putting the two side by side, it makes the original choice appear of a far substantial standard.
After seeing "Fake Awful Movie", it's easy to say "Fake Mediocre Movie" feels like Hitchcock.