1: a fictional person representing the whole of the people; mostly the lower to middle class.
2: a political strategy where one side asks the other what he would do for the above mentioned.
1) man1: did you hear what's happening to Joe the Plumber?
man2: yea, they're increasing his taxes.
2) man1: so if you became president, what would you do for Joe the Plumber?
man2: well, i would give him a big taxbreak.
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