When a previously reliable high profile social media account starts posting questionable content.
"I used to love that account, but 6 months ago it went Full Melville..."
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To enter a large number of uses of a phrase onto the Internet to cover an embarrassing previous top search result.
Johnson talked incessantly about red buses and kippers to mask his older remarks with Googleflack.
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The foolish belief that the rules will not apply to you or your family because you are special and support Brexit.
"We should have all the perks of EU membership after we leave because we're more special than everyone else."
"That's just brexceptionalism, you can't get special treatment!"
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Pre-prepared and irrelevant response posh london mayor once threw in rather than answer a straight question. Skillfully ignored by the people it was aimed at as it was an irrelevant insult and only funny to the 13 year old watching on YouTube 8 years afterwards.
ABJ: "You great supine protoplasmic invertebrate jellies!"
Everyone else: "Oh gawd, not that again! please try and come up with something new and relevent as an insult as that wasn't even funny when we were 14..."
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Either hypocritical or low brow, not very classy or reliable.
Do we have to meet in Wetherspoons?
Its a bit Brexity...
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