The Bangtan Effect

1) the effect of Kpop group Bangtan Seonyeongdan to anyone especially to those in the music industry.

2) see more detailed explanation over at aminoapps. Google it gurl.

Example :

1) BTS retweeted X's music (may or may not be popular in the whole world) > people search for it > increase in popularity + people will discover hidden gems Oh my god it is the bangtan effect

2) Heard BTS music > life changes