Pulled a Domino's Pizza

Pretending not to have known how much your product or behavior has sucked, feigning realization, and promising to do better.

Sundance Film Festival organizers pulled a Domino's Pizza on Thursday afternoon, saying that they'd failed in some respects over the last few years and vowing to improve. (From an LA Times article)

Yeesh, my cheating boyfriend pulled a real Domino's Pizza on me last night with a dozen crummy roses, like that's going to get me to trust him again! (original)