1. When an individual, organization, or political group promotes or implements a seemingly eco-friendly initiative that is more about self-satisfaction or public image than delivering meaningful environmental benefits. Often overlooks practical solutions or creates unintended negative consequences elsewhere.
2. When an individual or group engages in performative or self-indulgent environmental actions that are designed to make them feel good or look virtuous but provide little to no actual environmental benefit.
3. A form of virtue signaling disguised as eco-consciousness.
See also Green Wash.
The Green Party proposing to reduce local sheep farming, even though itâs more sustainable here and the alternative is importing lamb from halfway around the world, is classic Green Wank.