Honest Advertising

Advertising which is overtly transparent about the way in which it works.

In the past the phrase would have implied the relaying of accurate facts, figures and statements about a product as a way of convincing the customer to make a purchase; today the term has come to mean the honesty of the company about the mechanisms which it employs in order to persuade people to buy a particular product.

e.g. Morgan Spurlock's corporate expose, "The Greatest Movie Ever Sold".

Jesus! This new McDonalds ad is saying that the only reason why I eat Big Macs is because my body is physically addicted to the artificial flavour enhancers they use! As much as I think the food sucks, that is honest advertising!

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Aughud

Shortened version of augmented heads-up display, pertaining to augmented reality through the use of technology i.e. smartphones, google glass etc

Can I use my aughud in this place?

Only google glass I think

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Transmortal

Transmortal - a person who has succeeded in existing beyond their body's expiry date usually by the use of technological means.

- a transcendent mortal

You and all your other transmortal losers can go to hell if you think if you think you're spending the weekend on my hard drive! Get outside and get some sunshine.

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Occulture

The practice of actively withholding creative activity from the public domain in order to either preserve its essence or evolve it along lines which are contrary to the norm.

Everyone keeps ripping my ideas off! Why can't they think of something themselves. To hell with it all, I'm starting my own occulture and no one is going to know jack.

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Like Fatigue

The lack of impetus or drive to click 'like' or show online approval for something you agree with.

I'm really happy that the detox programme Claire's been reminding us every day about is going well for her. But it's Day 11 now and I think I'm suffering from like fatigue. I just can't bring myself to click like anymore.

TIS

Acronym for 'This is Shit" - usually to pass judgement on something which has been deemed inferior.

Baby Geniuses starring Kathleen Turner and Christopher Lloyd

TIS

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Twitpub

A pub that twits go to.

Do you fancy calling in at the Hedgehog and Centipede tonight for a quick one after work?

Are you shitting me??!! Do I really look like the kinda guy that would go to a twitpub???

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