after the jump

'The Jump' in online media refers to a large block of inline advertising separating a page of text. It is a form of advertisment commonly used by bloggers and tech-press, but creates a major distraction for readers. The web-equivalent of the commercial break.
The use of the phrase "More after the jump..." signifies that a reader should scroll down past the adblock for further on the story, as with "More after this word from our sponsors" on television.

...with people speculating that Apple are soon to release a new brand of laptop powered by hampsters. More after the jump.
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It is speculated that the Hampstop will reduce the heat of laptops, while increase the scratchy noise and odor in compensation.

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