Meme

1. an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means.

2. an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations.

They’re pictures, videos and texts showing content that only people who understand the references find comical. They can start out as funny videos that got really popular (e.g. hit or miss) or a picture someone shared that millions of people saw (e.g. the doge).

Charlie: Hey, remember when everyone was talking about that meme ‘hit or miss’?

Ben: Yeah, I even heard someone shout it in Tesco, and I replied “I guess they never miss, huh?”.

Charlie: LMAO really?

Ben: Yep.