Used by fans of the TV (short lived) show Firefly, to describe an idea/something that one likes (instead of saying brilliant, awesome, cool, neat, rad...?).
Shiny is used especially if the idea or thing is new or bright. Not used so much to describe old things or things that look old.
That big damn movie Serenity was so shiny!
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A television channel that shows two hours of "Truck Racing" followed by "Yu-Gi-Oh" but cancelled Firefly because they didn't like the idea of a show about interesting characters.
Fox didn't air the pilot of Firefly because they thought it didn't have enough action.
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