Verb. A process where a car manufacturer stops making the interesting/exciting models it was known for, they will then typically replace them all with a range of anonymous looking electric SUVs.
Doing A Mitsubishi will often result in any positive associations the brand may have had in the past getting forgotten by the general public
PERSON A - " I hear that Jaguar are going to stop making sports models and replace them with electric SUVs by the end of the decade."
PERSON B - "Wow, sounds like they're pulling A Mitsubishi"
1👍 1👎